Do you remember the first time you ate a bag of Cheetos? Of course not. Do you know why? Because they’ve always just been there. Since 1948, Cheetos has been the go-to snack of choice. The legendary brand has been at the forefront of authenticity, leaving fans mesmerized by their classic Cheetle dust. To celebrate all they’ve done, Cheetos is hosting a fashion show during New York Fashion Week. The designs by New York-based fashion historian Gabriel Held encompass Chester Cheetah’s playful and mischievous energy. Check out all the looks below and cop an exclusive Cheetos-inspired bag, designed by Hillary Taymour. But act quickly—there are only 75 and once they’re gone, that’s it.